Social media has created new literary phenomena, such as "BookTok" and "Bookstagram". These digital communities have the power to turn unknown books into global bestsellers overnight, changing the marketing dynamics of publishers.

Communities of Readers

Sharing video reviews and aesthetic photos of books has created a new engagement, especially among young audiences. Reading, often seen as a solitary activity, has become a vibrant and connected social experience.

New Ways to Narrat

Authors now interact directly with their readers, creating extra content and participating in online discussions. This proximity humanizes the literary process and creates a faithful and participatory fan base.