streaming has forever changed the way we discover and consume music. At the heart of this revolution are the recommendation algorithms, which analyze billions of data to create custom playlists that seem to read the mind of the listener.

The Science of Discovery

Through machine learning, platforms identify subtle connections between genres and artists. This allows independent musicians to reach specific audiences anywhere in the world, breaking the barriers of old traditional record companies.

The Challenge of Attention

While facilitating access, the streaming model imposes the challenge of ephemerality. With such an offer, artists need to find innovative ways to engage their fans and create deep connections that go beyond a simple play on a random playlist.