Impulse purchases are one of the greatest enemies of personal finances. Often people buy something without planning just by emotion or publicity influence. These purchases may seem small at the moment, but when added over the month can cause a major impact on the budget. An effective strategy is to make a shopping list before going to the market or store. This helps keep focus on what is really needed. Another tip is to avoid shopping when emotionally shaken, bored or stressed. In these situations, it is easier to spend money to seek momentary satisfaction. Learning to control financial impulses is an essential ability to maintain a healthy financial life.